Date: August 23, 2017
Publication: adobomagazine.com
Link: http://www.adobomagazine.com/campaign-spotlight/campaign-spotlight-bbdo-guerrero-launches-new-emperador-hotshot-campaign

BBDO Guerrero has launched a campaign to introduce Emperador HotShot – the first cinnamon-spiced brandy in the Philippines. This new product, which revolutionizes drinking brandy, is Emperador Distillers, Inc.’s latest addition to their vast portfolio of brandy choices.
 
“A product of this caliber and quality deserves a big reveal,” says Winston Co, President of Emperador Distillers, Inc. “We are excited to roll this out and introduce this new drink to the Filipino public.”
 
Emperador partnered with A-list celebrities James Reid and Nadine Lustre, the brand’s new endorsers, along with their squad members Bret Jackson and Lauren Reid and launched the campaign primarily through TV and digital channels to be followed by nationwide onground activation events. The TV commercial was directed by Sid Maderazo under 88 Storey Films. 
 
“We wanted to tell the story of how HotShot can ultimately make your party hotter,” says John M. Unson, Director of Marketing of BBDO Guerrero. “With a simple and clear idea coupled with both a powerful treatment and the right influencers, this campaign hopes to get the market excited about this new product.”