The Philippines-based Emperador brand is the world’s number one selling brandy after more than doubling its volume sales during 2011 to 2012Growth of 109.4% was achieved during a single year taking the Alliance Global Group brand from 9.6 million 9-litre cases in 2010 to 20.10 million cases in 2011 alone. Emperador’s 2011 performance saw it leap over the previous category leader, the India-based United Spirits' brand, McDowell’s, which sold 11.72 million cases.
While the brand’s volume sales equate to around double that of the big cognac brands Hennessy, Martell, Rémy Martin and Courvoisier collectively. The growth of Emperador was driven by strong innovation and marketing activity for the brand, with a key driver the late 2010 launch of a light variant.”Emperador’s results have been published alongside the world’s other million-case selling brands in Drinks International's The Millionaires' Club 2013 supplement in July.
The research, compiled by Euromonitor International, is a definitive ranking of the world’s largest spirits and liqueurs brands.